Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns.
We'll talk about:
Why Gen Z is rejecting filtered perfection and demanding authenticity
The throughline of Susanah’s career: spotting what’s next before it hits the mainstream
Lessons from Spotify, gaming, and now BeReal on building brand partnerships that actually work
How raw, iPhone-shot creatives are outperforming polished campaigns
The rise of “monocultural moments” and how real-time engagement reshapes brand storytelling
Why BeReal isn’t chasing algorithms—and why that matters for users and brands
How social platforms are shifting from entertainment to search, and where BeReal fits in
The future of influencer marketing in an era of authenticity and unfiltered connection
For more information, visit Susanah Zeffiro's LinkedIn.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
