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Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns
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Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns

Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.

We'll talk about:

  • The mindset shift that helped Blair move from chasing clients to choosing them.

  • What not to include in a proposal—and how to avoid giving strategy away too soon.

  • When your sales process is actually shaping the entire client relationship.

  • Why real authority isn’t loud—it’s clear.

  • How value-based pricing changes everything.

For more information, visit Blair Enns' LinkedIn.

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